The Pecos Design Blog
Is Your Digital Creative Contracter a Blender?
By Mark Greene, Pecos Design, NYC Whether they’re offering video services, animation, interactive, or other creative services, digital creative contractors/consultants fall somewhere along a continuum. On one side are the visioneers, on the other, the brick layers, and in a range along the middle are the blenders. Visioneers, Brick Layers and Blenders Visioneers are the guys who drive the big picture re-imagining and re-purposing of corporate messaging. They are guru types, who focus on client service and project management. They have...
read moreFood Packaging: The Billboard By the Freeway Effect
By Mark Greene, Pecos Design, NYC See Pecos Design’s packaging design here. Part 1: The Challenge At some point in the complex process of bringing a food product to market, you need to turn your attention to packaging. What issues inform the design of a good package? Overcoming distraction is one key issue. Grocery shoppers move through a highly saturated visual environment. Around them are thousands of products all fighting to gain their attention. As a shopper moves through a grocery store, their shopping process is impacted by a...
read moreThe Power of Icons to Engage: Animated Cartoons and Complexity
By Mark Greene Pecos Design, Inc. In his groundbreaking book, Understanding Comics, Scott McCloud reveals the myriad of perceptual levels on which comic strips function. McCloud writes, “The cartoon (character) is a vacuum into which our identity and awareness are pulled…an empty shell that we inhabit which enables us to travel in another realm. We don’t just observe the cartoon, we become it.” By extension, this phenomenon also gives animated cartoons their unique power to communicate. While a live-action actor may show...
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